If your B2B brand or SaaS company is already leveraging HubSpot and running inbound marketing campaigns, it is because you already see the handful of benefits and impact on your marketing ROI. As a result, you have most likely already published conversion paths that use compelling articles, white papers, guides, e-books and webinars among other content offers. How well are these content offers working out for you? How many marketing qualified leads are your content offers to generate each month? Not enough? That is precisely why your B2B brand needs to partner with one of the top B2B marketing agencies that are also certified HubSpot Agency Partner.
You have also noticed that your potential client is looking for solutions on the web and that it is time to differentiate and position your company to generate new business opportunities.
So what are the next steps to implement an inbound marketing strategy for your business?
You can opt for; structure an internal inbound department, or hire a specialized marketing agency, and many factors can determine which way is best for you and your business.
Below can help in deciding whether or not to hire an inbound marketing agency.
1. Does Your Company Have a Team of Specialized Professionals?
Internal expertise is certainly one of the most critical factors in this decision-making, and it’s good to understand that not all marketers are ready for inbound.
Inbound marketing is not synonymous with digital marketing, even if both approach web communication. And I think it’s impractical to think of marketers out of the digital age.
However, the point is that inbound professionals are trained to follow a specific methodology. They use a replicable model of success to devise strategies, to create pieces and content, and to operate the integrated management tools – indispensable for a good inbound marketing strategy.
So, in this case, it is necessary to evaluate if your team counts on professionals specialized in method and experience.
But in addition, it is important to emphasize that inbound calls for a lot of dedication. It takes a mix of strategies skills, a vein of entrepreneurship, vision and holistic perception and a great passion for reading and writing. It is also necessary, to have a strong altruistic vocation, very easy to handle new technologies and must be open to new learning constantly. Easy to find professionals with this profile, right?
And last but not least, inbound marketing demands high-quality design and content. Many people hire cheap labor and are disqualified to take responsibility for parts and publications, and I think this is a gross mistake.
Stop and think, is it worth exposing your company this way? Is it really that we can underestimate our audience on the web?
2. Can Your Company Wait for the Maturing Time of the Team?
We know that time is money, literally. The integrated marketing management tool has already been chosen and acquired and now every month that investment will be part of your budget, and it cannot stand still, it needs to be set up, it needs to be fed with the data and it needs to start generating results.
In addition to the learning time of the methodology, your team will have to master the tool, or will have to wait for the training period. Of course, you can hire someone with this expertise, but we still have a few specialized professionals in the market, and this can be a difficult mission.
Well, going back to budget talk, in addition to the monthly investment in the tool, you can have investments in media, and all this already has to be running within this strategy, because when the leads are coming, they will need nutrition, qualification, they will need be handed over to sales teams, and they must also pass through the stage called “Delight” to become promoters of their brand.
Each un-worked contact is one more wasted chance of a return on this investment, and so your team’s maturity time is extremely relevant. If you cannot wait, consider Outsourcing HubSpot inbound marketing agency.
3. What is the Relevance of a Business Advisory for Your Company?
If your company wants to bill x in 6 months, for example, it needs a solution and a plan, which needs to be architected in conjunction with those who understand how to generate results for their demand. That’s why business consulting is one of the strengths of inbound marketing agencies.
Summary, Are you more confident about Outsourcing HubSpot inbound marketing?
I sincerely hope so. This is an important decision, and if you are put at the tip of the pencil what is the cost of an inbound marketing department (and please inbound department is not a digital marketing analyst and buying cheap content) and the cost of the fee of an agency, you will realize that financially, it may be an advantage to outsource this service.
Evaluate what is the best option for your company. I am sure that inbound marketing is an excellent solution to the new way of buying from the modern consumer.
4. Advertising Channels are More Diverse than Ever
Email. Sites. Websites. Facebook. Twitter. eBooks. Online courses. Instagram. Would you be able to deal with them all alone? Do you know which ones your purchasers are utilizing?
The development of online correspondence has broadened how individuals send and get data. Promoting used to be sufficient, however, those days are a distant memory. Today individuals are in more control of their data sources and contacting them in the present condition is turning into an all the more difficult assignment.
By connecting with industry specialists you’re evading the experimental procedure of do-it-without anyone’s help promoting, in a flash getting to individuals who know which apparatuses and methodologies you have to convey effective results.
5. Brand Building
The rationality of Inbound advertising is tied in with making content individuals will love. Publicizing has turned into the most finished evaluated promoting strategy worldwide as individuals hope to brands to offer accommodating and profitable substance before making a buy. Inbound Marketers know how to construct a crowd of people after some time, utilizing a mix of promoting instruments to connect with a group of people, change over them into deals prepared leads and convey incredible substance that changes them into clients and brand envoys.
6. A Full Marketing Team for the Price of One
A fruitful promoting methodology relies upon the joined endeavors of different specialists. Visual creators, marketing specialists, online networking specialists, web developers and task directors alongside the supporting programming and IT framework. With a solitary Inbound Marketing organization, you approach those assets.
We love scaling inbound marketing programs and lead generation campaigns in support of boosting lead conversion and ultimately driving profitable customer activations. Let’s talk and see how we can boost your marketing ROI and increase revenue.