Scaling Automated Conversion Funnels

Inbound Process

We help clients grow a predictable and repeatable stream of new leads, customers and revenue.

Attract Visitors

This stage focuses on targeting and attracting targeted prospects into the top of your funnel (TOFU.)

The attract step of the inbound marketing process centers around getting pertinent website content in front of the appropriate eyeballs within your ideal buyer personas. Attracting new qualified prospects to your practice starts with understanding your ideal patient or client. Once you understand who they are, you can start tailoring your messages to their specific needs, wants, desires, and challenges. You can focus your time and effort on engaging them in the digital channels they prefer. Marketing efforts in this phase can include:

  • Website
  • SEO
  • Content
  • Social Media
  • PPC

Convert Leads

This stage focuses on moving customer from the middle of the funnel (MOFU) down into the bottom of your funnel (BOFU.)

The Convert phase of the inbound process moves interested website visitors into qualified marketing leads. Once you have attracted a visitor to your website, your next goal is to understand who they are. By collecting their contact information in exchange for valuable online resources, tools or information, you can begin segmenting and nurturing. Providing valuable content to build trust is essential at this phase. Marketing efforts in this phase can include:

  • Call to Actions
  • Forms & Surveys
  • Landing Pages
  • CRM Database

Close Customers

This stage focuses on moving customer from the bottom of your funnel (BOFU) into a profitable customer acquisition and activation.

The Close stage of the inbound process is the final stage of the buyer’s journey, moving the lead through the bottom of your sales funnel and into a paying customer. We help your company send nurturing emails to the right people at the right time by segmenting your audience by buyer persona.  By incorporating relevant, engaging, and clear calls to action, you can welcome this valuable person into becoming a happy patient of your company. Appropriately planned marketing efforts in this phase can include:

  • Optimizing Lead Nurturing Workflow Performance
  • Leverage CRM and SaaS Platform Integration
  • Persona-Driven Reporting & Intelligence

Delight Customers

What sets us apart from other inbound marketing agencies.

The delight stage of the inbound process is important because it turns customers into promoters who will recommend your business to colleagues, business partners, friends and family. Inbound marketing activities doesn’t stop once you’ve acquired a new patient! Just as a physician continues with follow up appointments and checkups, so should your marketing efforts continue to deliver a great experience. Generating positive feelings towards your medical practice will help inspire your clients to become brand advocates for your organization – both online and off! Marketing efforts in this phase can include:

  • Leverage Surveys For Valuable Insight
  • Smart Content In Conversion Funnels
  • Social Media Customer Monitoring
  • Social Media Competitor Monitoring

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We can help your company leverage HubSpot to build growth engines to create a predictable and repeatable stream of new leads, customers and revenue. Let’s talk and see how we can help convert more leads and increase revenue.

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